Channel Marketing
How to Align Internal Marketing with Vendor Partner Marketing
Aligning internal marketing with IT marketing vendors
Strategy
The Secret to Creating Marketing Offers Your Prospects Can’t Resist
Compelling marketing offers drive sales for MSPs and VARs. Here’s why: 75 percent of B2B buyers revealed the winning vendor’s marketing content...
IT Channel
How to Select a Niche to Grow Your MSP Business
Without a specialization, a key area of focus such as a vertical or industry, you’ll be competing on price alone when marketing your solutions. MSPs...
IT Channel
Brand Refresh Guide for MSPs and VARs
Recurring engagements have changed the business and now MSPs and VARs that have modified their businesses to reflect those changes need a solid brand...
IT Channel
Lines of Business Selling: Insights for MSPs and VARs
You’ve been hearing about it for a while: Lines of business (LOB) buyers will soon overtake IT in buying decisions. According to IDC, that day is now...
Strategy
Why GDPR Matters to YOUR MSP Business
There’s a market growth opportunity for MSPs and VARs to help firms become and remain in compliance with the General Data Protection Regulation...
IT Channel
Digital Marketing vs. Cold Calling: Which Is Better for Your MSP?
Though cold calling is a foundation of some MSP and VAR lead gen strategies that’s just not the best way to attract your ideal customers anymore.
IT Channel
Fill the Funnel: New Lead Gen Strategies for MSPs and VARs
MSPs and VARs sometimes become focused on the same way of doing things when it comes to generating leads for their businesses.
IT Channel
IT Channel Trends: 3 Areas of Growth for MSPs and VARs
Here at Presh Marketing Solutions, we’re constantly reviewing industry articles, blogs, research reports and white papers, podcasts, and videos all...