Let’s start with an extremely brief review of what buyer personas are. Marketing 101 – Understand who you’re trying to reach with your content. If...
Historically, the IT space is one that is extremely reactive, especially when it comes to SMB clients. When a business has an IT issue, they find...
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By this point, we’ve all become aware that the fundamental way that people make buying decisions has changed. We know that the internet is leveraged...
So you’ve built a beautiful looking website that clearly explains what you or your business does. Great! But there is just one problem..no one is...
I’ve been told time and time again in life that “if it’s easy, everyone would do it.” This most certainly the case in the marketing world as well....
On May 24th, 2016, Google announced that it added a huge slate of major changes and updates along with releasing some new features for AdWords...
Any business owner knows that they have to survive in a very competitive environment. The competition is even tougher for small and local businesses....
It’s time to get serious about YouTube. YouTube currently has over a billion (1.3B+ at the time of this article) users on their platform, which is...